Abstract:

This research was to:
1) develop an interactive info-graphic video on the topic “Personnel Position in Digital Agency”,
2) studied the quality of interactive info-graphic video on the topic “Personnel Position in Digital Agency”,
3) evaluated the efficiency of interactive info-graphic video on the topic “Personnel Position in Digital Agency”,
4) studied the learning achievement of the students who learned from interactive info-graphic video on the topic “Personnel Position in Digital Agency”, and
5) evaluated the satisfaction of the students who learned from interactive info-graphic video on the topic “Personnel Position in Digital Agency”.

The research instruments were:
1) interactive info-graphic video on the topic “Personnel Position in Digital Agency”,
2) evaluation form of quality by experts,
3) learning achievement test,
4) evaluation form of satisfaction to interactive info-graphic video on the topic “Personnel Position in Digital Agency”. The 30 samples were third year students of Technology and Communication Department, Faculty of Industrial Education, King Mongkut’s University of Technology Thonburi, 1st semester of 2015 academic year, derived from simple random sampling. The data was statistically analyzed by mean, standard deviation, and t-test dependent.

The research findings were that the interactive info-graphic video on the topic “Personnel Position in Digital Agency” evaluated by experts gained the quality on content at the level of “very good” (mean = 4.48, S.D. = 0.50), and the quality on media was at the level of “very good” (mean = 4.89, S.D. = 0.06). The interactive info-graphic video on the topic “Personnel Position in Digital Agency” gained the efficiency at 84.42 / 87.50 as the standard criteria specified at 80/80. The study of learning achievement found that the posttest score was significantly higher than pretest score at the level of .05. The satisfaction of the students who studied via the interactive info-graphic video on the topic “Personnel Position in Digital Agency” was at the level of “most” (mean = 4.66, S.D. = 0.57). The research can be concluded that the interactive info-graphic video on the topic “Personnel Position in Digital Agency” is the instructional media which has quality and can be applied for real situation learning management.

Keywords:

Video media production, interactive info-graphic, personnel position, digital agency.