Abstract:

The steady increase of the Internet’s significance in almost every person`s life has recently become one of the vital trends. The Internet is encroaching upon almost all spheres of human activities. It is becoming a place where interpersonal relationships are established. In particular, social media are undergoing a dynamic change. Their users do not limit their activity exclusively to entertainment but use the media to establish business relations as well. Enterprises exploit the potential of social media to a greater or lesser extent. However, social media online activity requires adequate management.
The subject matter of the present paper pertains to the development of knowledge in terms of skills useful in handling social media from an entrepreneur’s point of view. The objective of the study was to identify and assess the curriculum of management studies in relation to these skills. The curricula of management studies at both state and private universities in Lublin were examined. The analysis of the research results indicates that the curricula include classes connected with Internet skills. However, they tend to lack courses strictly linked with a modern mode of communication with clients offered by social media.

Keywords:

social media, university curriculum, management course, universities.