About this paper

Appears in:
Pages: 4008-4016
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.1063

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

THE USE OF MOBILE TECHNOLOGIES IN E-COMMERCE

W. Chmielarz, T. Parys

University of Warsaw (POLAND)
The objective of the article is to analyse the possibilities of the use of mobile applications and Internet browsers on mobile (smartphone, tablet) and traditional devices (laptop, desktop computer) from the point of view of a client. The analysis has been carried out in two stages. In the first stage, the authors conducted an examination of possibilities and conditionings of the use of mobile and tradition devices in e-commerce. In the second stage, they compared two phenomena: e-commerce carried out via mobile applications and internet browsers on mobile devices and electronic commerce with the use of browsers on traditional devices. The structure of the article comprises the presentation of the assumptions of the study, the description of methodology and research sample as well as the analysis and discussion of the obtained findings. The qualitative study has been conducted by means of a CAWI method covering a sample of university students.
@InProceedings{CHMIELARZ2017USE,
author = {Chmielarz, W. and Parys, T.},
title = {THE USE OF MOBILE TECHNOLOGIES IN E-COMMERCE},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.1063},
url = {http://dx.doi.org/10.21125/iceri.2017.1063},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {4008-4016}}
TY - CONF
AU - W. Chmielarz AU - T. Parys
TI - THE USE OF MOBILE TECHNOLOGIES IN E-COMMERCE
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.1063
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 4008
EP - 4016
ER -
W. Chmielarz, T. Parys (2017) THE USE OF MOBILE TECHNOLOGIES IN E-COMMERCE, ICERI2017 Proceedings, pp. 4008-4016.
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