Abstract:

Stemberg and Lubart (1999) pointed out that the creativity concept tends to emphasize the confluence perspective. The Model of Systemic Creativity suggested that the production of creation should be recognized by other persons, and the creation process is often influenced by the individual and social background (Csikszentmihalyi, 1996). This study aimed to verify Csikszentmihalyi’s Model of Systemic Creativity, and discuss the influence of creativity factors on the business innovation, as well as the influence of high-order factors, such as individual, environment and field on the business innovation.

The subjects were the team members participated in the College Student Entrepreneurship Competition held by the Ministry of Education in Taiwan. A total of 108 samples were collected. The subjects were from 48 companies, with an average age of 29. There were more female (54.6%) than male (45.4%). The questionnaire contained 10 independent variables, namely team characteristics, entrepreneurial motivation, entrepreneurial ability, knowledge acquisition, creativity thinking, family support, school support, team operation, management principles, and gatekeeper, as well as 2 dependent variables, namely commodity performance and competition performance. The data were analyzed with SPSS v.21 software.
The results of the stepwise regression analysis showed that “management principles”, “team characteristics”, and “school support” were significant predictors of commodity performance, R2 was 48.8%. With regard to competition performance, “gatekeeper” was the only one significant predictor, R2 was 40.8%. The analysis of high-order model showed that the interaction variable “individual*environment*field” was significant predictor of commodity performance, R2 was 49.1%. With regard to competition performance, “field” was significant predictor, R2 was 41.0%.

Commodity performance refers to the market competition advantage, which is mainly influenced by the management principles. The competition performance of the entrepreneurship team must be recognized and affirmed by the experts of the professional field and the judging committee. The influence of interaction variable of individual, environment, and field on business innovation is higher than any single factor or any interaction variable of any two factors. The creativity performance of an individual in the entrepreneurship competition is according to the fact that whether there are new created things accepted by the gatekeeper.

In the early entrepreneurial stage, the technology or product is the base of competition for most of innovative companies. The tutoring of experts is helpful to business innovation. The business innovation is influenced by the interaction of individual, environment, and professional field, indicated that the entrepreneurial process is extremely complicated and it is required to cultivate the entrepreneurship ability through entrepreneurial education program.

Keywords:

Creativity, systematic creativity, business innovation.