Abstract:

We have seen advertising as a model of strategic communication that aims to increase awareness and engagement of a particular product or service, a better position in the market or create remembrance in the mind of the consumer. If education can learn some of these inputs, probably could use many tools to deliver new concepts or make them relevant. Over the years, advertising and education has had to adapt to various social variations and especially to the change in people behavior, the great amount of information and the way it reaches them.

For several years, the use of humor in many fronts such as advertising or education was denied and forbidden because it could make look like a mockery and not as something serious, however, when humor was first used in advertising, around the 80's, it was noted that the proper handling of it, could increase awareness and generate an attachment to the consumer. That is why nowadays, much of the advertising we see is handled through humor. But also, we can observe that the format and the channel of this have had to change to adapt to the new digital modality and to the little availability of time that the consumers have to observe advertising. It has been mentioned that the use of memes has been able to reposition several brand and rebump them in this way, the objective of this paper is to see how memes work in digital world in order to translate this learnig to education, how they manage to have an interaction with consumers, linking the user with the brand and analyze whether indeed using memes can benefit students and reinforce knowledge.

One of the biggest challenges that a teacher faces is to make students excited about a new subject or analysis. It all boils down to coming up with a great intro for the topic that will get the students hooked. Introducing a topic with the help of memes is an effective way to grab the attention of the class.

As we mention before the objective of this research is to understand the behavior of the Memes in the advertising world and then translate to Education, for this purpose, we use use an experimental research technique, we create a bunch of memes, launch into the social media and measure the engagement and impact of them, the first set of memes are not educational related just brands with jokes or inside jokes more related with the country, once we stablish the impact of this, we create educational memes and launch again into the digital world to a specific segment and see how their work, our students create this memes and also we can see their intellectual capacity to conceive memes that could be difficult due to the concepts we choose to develop.

The main aim of using memes as a tool is to help students see the funny side of things and put them in a good mood so they are attentive and eager to learn in class. It’s important to keep the meme simple so that it’s easier for them to understand without any explanation.

The results were measured with fans, likes, followers, engagement, effectiveness and impact. Certainly memes are useful tools in all fields and reinforce knowledge in an easy and memorable way. In the world of education, topics that could be boring or difficult to understand can use this tool as a methodology in class and create memes as a fun exersice, putting them on social networks to see which one has the best result and make them viral. It also proves to be a tool to close up important information and make them remarcable for them.

Keywords:

Education, humor, comedy, meme, social networks, horemembering, engagement, positioning, strategy, brand, Facebook, virality, viral, consumers, audiences, video