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THE CREATIVE BUSINESS MODEL CANVAS AS A TOOL FOR ENTREPRENEURSHIP EDUCATION

M. Carter1, C. Carter2

1TAFE Queensland in partnership with the University of Canberra (AUSTRALIA)
2Queensland University of Technology (AUSTRALIA)
The inclusion of business curricula into creative industries undergraduate programs has been steadily increasing as educators recognise the need to prepare creative industries students for micro business, freelance and start-up graduation outcomes. One of the challenges facing the inclusion of business studies in the creative industries is the need to make business principles and practices applicable to creative practitioners. The Creative Business Model Canvas is the outcome of a three-year study which sought to adapt a popular business modelling tool for the creative industries. While the Creative Business Model Canvas has been used successfully in individual coaching sessions outside of the university context, the use of it in larger workshops as a method of teaching business modelling in the creative industries, until now, has not been investigated. This paper is a reflection on the use of the Creative Business Model Canvas as a tool for entrepreneurship education within the creative incubator environment.