About this paper

Appears in:
Pages: 3540-3544
Publication year: 2019
ISBN: 978-84-09-14755-7
ISSN: 2340-1095
doi: 10.21125/iceri.2019.0911

Conference name: 12th annual International Conference of Education, Research and Innovation
Dates: 11-13 November, 2019
Location: Seville, Spain

THE CREATIVE BUSINESS MODEL CANVAS AS A TOOL FOR ENTREPRENEURSHIP EDUCATION

M. Carter1, C. Carter2

1TAFE Queensland in partnership with the University of Canberra (AUSTRALIA)
2Queensland University of Technology (AUSTRALIA)
The inclusion of business curricula into creative industries undergraduate programs has been steadily increasing as educators recognise the need to prepare creative industries students for micro business, freelance and start-up graduation outcomes. One of the challenges facing the inclusion of business studies in the creative industries is the need to make business principles and practices applicable to creative practitioners. The Creative Business Model Canvas is the outcome of a three-year study which sought to adapt a popular business modelling tool for the creative industries. While the Creative Business Model Canvas has been used successfully in individual coaching sessions outside of the university context, the use of it in larger workshops as a method of teaching business modelling in the creative industries, until now, has not been investigated. This paper is a reflection on the use of the Creative Business Model Canvas as a tool for entrepreneurship education within the creative incubator environment.
@InProceedings{CARTER2019CRE,
author = {Carter, M. and Carter, C.},
title = {THE CREATIVE BUSINESS MODEL CANVAS AS A TOOL FOR ENTREPRENEURSHIP EDUCATION},
series = {12th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2019 Proceedings},
isbn = {978-84-09-14755-7},
issn = {2340-1095},
doi = {10.21125/iceri.2019.0911},
url = {http://dx.doi.org/10.21125/iceri.2019.0911},
publisher = {IATED},
location = {Seville, Spain},
month = {11-13 November, 2019},
year = {2019},
pages = {3540-3544}}
TY - CONF
AU - M. Carter AU - C. Carter
TI - THE CREATIVE BUSINESS MODEL CANVAS AS A TOOL FOR ENTREPRENEURSHIP EDUCATION
SN - 978-84-09-14755-7/2340-1095
DO - 10.21125/iceri.2019.0911
PY - 2019
Y1 - 11-13 November, 2019
CI - Seville, Spain
JO - 12th annual International Conference of Education, Research and Innovation
JA - ICERI2019 Proceedings
SP - 3540
EP - 3544
ER -
M. Carter, C. Carter (2019) THE CREATIVE BUSINESS MODEL CANVAS AS A TOOL FOR ENTREPRENEURSHIP EDUCATION, ICERI2019 Proceedings, pp. 3540-3544.
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