Abstract:

We live in an increasingly globalized economy, in addition to growing uncertainty arising from the economic downturn. This is why entrepreneurship is an alternative to generate employment and adapt the communication-related professions to the current economic situation. This research examines the impact of entrepreneurship training received by communication students in entrepreneurial intention. Theory of Planned Behaviour (TPB) (Azjen, 1991) is used in this research. Its basic premise establishes a strong link between entrepreneurial intention and actual behavior. The data was obtained through an online survey answered by two groups of students (one with entrepreneurship training and another without) of the Faculty of Communication of the University of Seville during four academic years (2013-14 to 2016-17). These survey analyses different variables related to entrepreneurship (perception, attitudes, intention, abilities and competencies). The teaching methodology used in entrepreneurship training is based on the development of project of business plans. The results show the positive impact of training on some of these variables, especially those related to technical knowledge, skills and a few competencies to entrepreneurship, but the students does not shows greater interest in starting the business project. The training is not motivating students' entrepreneurial spirit. It implies a revision of the teaching-learning process to influence more on the emotional aspects related to the entrepreneurial attitude and its importance in the future professional development of the students.

Keywords:

Entrepreneurship, Theory of Planned Behaviour, university students, PLS.