Abstract:

The objective of the research was to analyze the digital skills of graduate students in administration in order to determine their level of mastery in four areas: informational, technological, multimedia, and communicative. The type of study used was a quantitative methodology with a descriptive scope. The instrument that was designed to obtain the information was a questionnaire based on a Likert scale. The items were measured through a scale with five options from 0 (not developed) to 4 (very developed). The instrument underwent expert judgment to determine the validity of its content and subsequently the internal consistency using Cronbach's alpha coefficient with a value of 0.887. The study sample was stratified, made up of 125 students enrolled in three post-graduate programs: Master of Business Administration (45%), Master of Business Administration for Sustainability (30%) and Doctorate in Administrative Sciences (25%). at the Instituto Politécnico Nacional (IPN). To organize the information, descriptive and inferential statistics were used for the organization and analysis of the data. The interpretation of the development levels was carried out according to the following assessment criteria: From 0.00 to 1.00 was considered an undeveloped level of competence; from 1.10 to 2.00 as an insufficient level of development; from 2.10 to 3.00 as a moderate level of development and from 3.10 to 4.00 as a consolidated level of development. The main results were: The students present a consolidated level of mastery for the informational and communicative component; moderate for technological and multimedia components. Also, significant statistical differences were found by gender (t = 5.375, p= 0.00) where women present a higher level of mastery compared to men; by age (ANOVA, F = 13.42, p = 0.00) and graduate program (ANOVA, F = 15.13, p = 0.00).

Keywords:

Digital skills, students, mastery level, postgraduate in administration.