Abstract:

The goal of our research is to identify the factors that could lead us to demonstrate situations of gender violence risk in the social networks of Facebook and Instagram among the students of the audiovisual communication and interactive media career with the purpose of identifying possible risk situations to prevent and avoid them.The methodology we use is qualitative research, since we focus on obtaining and analyzing information to identify the factors that evidence situations of risk of gender violence on social networks of Facebook and Instagram in female students of audiovisual communication and interactive media, as we try to prevent and avoid situations of risk in the future.The instruments applied for the recollection of information were interviews and group meetings.The profile of the sample that participated in the study was: female students and professionals specialized in the field of audiovisual activities.The data was processed in data analysis matrices.The results of the research announced that platforms such as Facebook and Instagram are platforms that serve, in addition to interacting with social circles, to interact with different brands/companies or people who use these brands and give their opinions for or against, etc. Many women update their information, their marital status, upload their photos and share intimate content of a partner, family or friends, but many times this information is misused by unscrupulous people to delegitimize a woman and present her as an inferior being, dehumanizing and leaving her at the mercy of ruthless comments.These cases of cyber gender-based violence are even more common among victims or potential victims who tell their side of the story, such as women from the #MeToo movement who were once verbally harassed or violated.Many were cyber criticized by both men and women, claiming that if they were really harassed, they should report it immediately and not join the commentary burden.In the case of the audiovisual communication career, the modernization processes have opened doors motivating the students of this career, other types of approach and knowledge of the conventional relationship between transmitter-receiver, recreating between both elements, a great number of variables.The conclusions we reached in our research are that, considering that according to the 2017 National Census, Peru is composed of a total of 31'237,385 inhabitants; the male population represents 49.2% of the census population and the female population, 50.8%.This is how it is defined that the majority of households in Lima congregate young Peruvians, all of whom are in constant exposure to all media, be it from the press, radio, television, cinema and the Internet (virtual networks and platforms), which definitely promotes them becoming a population vulnerable to gender violence.At a global level, these conclusions are complemented by the fact that the Millennium Development Goals (MDGs) are the worldwide objectives.Consequently, the objectives safeguard among its directions to combat gender-based violence in all its forms.In other words, combating gender violence, in this case on social networks, is the result of a commitment made by 191 heads of state to work on proposals that symbolize great challenges that depends largely on the will and efforts of the countries in the agreed time and that lead to improving the living conditions of men and women on our planet.

Keywords:

Gender, millenials capitalize on the experiences.