Abstract:

The present paper discusses specific aspects of communication in the field of architecture, presenting the particularities of the specialized language and the communication techniques applied in the context of the presentation of an architectural project. The communication skills that are so necessary for an architect today can open professional opportunities. The academic study of a discipline that trains communication skills proves to be useful for future architects. They learn to communicate effectively in various situations and professional contexts. This work describes the particular case of the Marketing and Communication discipline, within the Faculty of Architecture and Urban Planning, Technical University of Cluj-Napoca, Romania. The study also informs about the didactic materials used to develop communication skills specific to the profession of architect. The students showed an increased interest in the introduction of this discipline, which has a strong interdisciplinary character, into the curriculum.

Keywords:

Architecture, communication, academic disciplines, architectural project.