QUALITATIVE METHODS TO EVALUATE THE GOOD QUALITIES OF A LECTURER

Traditionally it is used quantitative methods to evualuar the qualities of a university professor, for example, the Likert scale, and the final result is a score that is finally translated into favorable/unfavorable. We should not forget that in this type of process for evaluating, we somehow overlook the real actors - the students - who find themselves with instruments where the indicators, categories, dimensions, etc. have not been chosen by them, but provided and imposed on them. Important subjective components, which depend on different factors (cognitive style, thinking style, personality, level of education, teacher-student empathy, expectations, etc.) are left out. In this sense, we should consider the need to allow students to be able to express their opinion with something more than marking the chosen answer with a cross. Therefore our objective is to show an efficacious cualitative method, using brainstorming, which allow us to know what qualities are valued by the students themselves of his university lecturer situating them on a scale from high to low preference or importance.