Abstract:

In this paper are explained the results reached by a group of lecturers after applying some changes in the subject Strategic Management I to converge with the European Higher Education Area during three academic courses (2006/2007; 2007/2008; 2008/2009).
The European Higher Education Area has entailed a change in the curriculum of the diverse degrees that shape the higher education system in Europe. The Jaume I University (Castellón, Spain) was one of the first that participated in the pilot projects of European convergence and the Business Management and Administration Degree was one of the first in the Jaume I University that participated in these projects. In this context, the subject Strategic Management I has been evolving through modifications in the methodology and evaluation. This subject takes place during the first quarter of fourth course of the degree in Business Management and Administration. It has an obligatory character. Teaching in Strategic Management requires being able to offer to the students a wide range of capabilities that allow them to perform a manager job.
With the purpose of improving the teaching in the subject Strategic Management I and establishing the convergence to the European Higher Education Area, we have carried out some projects of educative improvement for three academic courses. To carry out a correct control of the achievement of the objectives of the project feedback, was obtained from the students through a survey. Through a statistical treatment of the data, we evaluate the results of these projects, evaluating three key aspects:
1. Student’s satisfaction with the subject.
2. Student’s perception with the methodology applied in the practical part of the subject (i.e., working groups and tutorial sessions).
3. Student’s perception of the contribution of the practical part of the subject to the development of management capabilities.
The main result of these projects after three years applying them has been to obtain a more satisfied students with the learning process, students with a greater motivation and interest for the subject and with a stronger knowledge in strategic management.

Keywords:

european higher education area, strategic management, results, improvement.