About this paper

Appears in:
Pages: 1850-1857
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

INTERNAL PRESS - THE LABORATORY FOR FUTURE JOURNALISTS AND MEDIA MANAGERS

L. Bulatovic, G. Bulatovic, D. Damjanovic

Fakultet za Menadzment (SERBIA)
Mass media does not consist only of complex technology, but it also consists of complex organisation – which represents a communication channel. The good educational curriculum which is created for journalist education or media management teaches students to analyse and critically understand media messages. Moreover, the curriculum enables students to create media contents, to indentify sources of media texts (their political, social, commercial and cultural subtexts) and to interpret messages and values. The curriculum helps students to chose suitable media for communication of their messages or stories in order to reach their target group and to create and strengthen the necessity for approaching to media as creator, and not only as non-critical consumers.
An internal faculty magazine is an educational laboratory which enables students to practically apply theory and to get very quick inside into concrete effects of their work. Students acquire knowledge and skills necessary for selection, creation and launch of information. Thus, students learn how to set high, but at the same time achievable goals. The whole procedure is an iterate process because every embarking into the unknown inevitably includes mistakes from which can be learnt.
The internal faculty magazine contributes to change of the way of thinking and behaving in an educational institution and its surroundings.
@InProceedings{BULATOVIC2010INT,
author = {Bulatovic, L. and Bulatovic, G. and Damjanovic, D.},
title = {INTERNAL PRESS - THE LABORATORY FOR FUTURE JOURNALISTS AND MEDIA MANAGERS},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {1850-1857}}
TY - CONF
AU - L. Bulatovic AU - G. Bulatovic AU - D. Damjanovic
TI - INTERNAL PRESS - THE LABORATORY FOR FUTURE JOURNALISTS AND MEDIA MANAGERS
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 1850
EP - 1857
ER -
L. Bulatovic, G. Bulatovic, D. Damjanovic (2010) INTERNAL PRESS - THE LABORATORY FOR FUTURE JOURNALISTS AND MEDIA MANAGERS, ICERI2010 Proceedings, pp. 1850-1857.
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