Abstract:

Transferring information online is not easy and predicts that the developers have knowledge on preparing digital materials as well as how to design effective visual information transfers. The number of content creators is growing everywhere (we can think on the Web or every school), and many pieces of online information are designed by not professional designers. Professional designers know how to visualize and organize online information or the content of a web site, but it poses a difficult task for not professionals, for those people who have no the necessary previous knowledge. In many cases they do not know how to organize the texts and pictures, how they should visualize data, where to put a given visual element, how they can make the information transfer more efficient. In this paper we present a tool and a method that can make the decision making faster and more successful in content design. We use eye tracker for checking and testing the efficacy of contents and we can show how it can help in designing the content.