About this paper

Appears in:
Pages: 931-939
Publication year: 2011
ISBN: 978-84-615-3324-4
ISSN: 2340-1095

Conference name: 4th International Conference of Education, Research and Innovation
Dates: 14-16 November, 2011
Location: Madrid, Spain

ATTITUDES TOWARDS THE INVERTED CLASSROOM IN BUSINESS COURSES

M. Breward1, K. Breward2

1University of Guelph (CANADA)
2University of Western Ontario (CANADA)
As instructors move away from passive learning and towards more experiential learning they are constantly experimenting with various methods to better engage students. This can be particularly challenging in core courses in which the subject at hand has limited appeal to many of the students; they are only taking the course because it is required for their degree. One pedagogical technique that can address this issue is the inverted classroom. The term inverted is used because the usual classroom approach is reversed. Students view pre-recorded lectures on their own time and use class time to apply the lecture material to problems which are discussed in large or small groups with the instructor acting as a facilitator. This research examined student acceptance of the inverted classroom in both an introductory and advanced marketing course at a university in the mid-western United States. We also examined student perceptions of learning effectiveness using this format. In addition, several instructors who have used this technique discussed their perceptions of its impact on knowledge acquisition, ability to apply knowledge, and learning stickiness. This paper discusses our findings from both the student and instructor perspectives, presenting suggestions for overcoming shortcomings of this approach, and provides direction for future research to continue examining its effectiveness.
@InProceedings{BREWARD2011ATT,
author = {Breward, M. and Breward, K.},
title = {ATTITUDES TOWARDS THE INVERTED CLASSROOM IN BUSINESS COURSES},
series = {4th International Conference of Education, Research and Innovation},
booktitle = {ICERI2011 Proceedings},
isbn = {978-84-615-3324-4},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {14-16 November, 2011},
year = {2011},
pages = {931-939}}
TY - CONF
AU - M. Breward AU - K. Breward
TI - ATTITUDES TOWARDS THE INVERTED CLASSROOM IN BUSINESS COURSES
SN - 978-84-615-3324-4/2340-1095
PY - 2011
Y1 - 14-16 November, 2011
CI - Madrid, Spain
JO - 4th International Conference of Education, Research and Innovation
JA - ICERI2011 Proceedings
SP - 931
EP - 939
ER -
M. Breward, K. Breward (2011) ATTITUDES TOWARDS THE INVERTED CLASSROOM IN BUSINESS COURSES, ICERI2011 Proceedings, pp. 931-939.
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