About this paper

Appears in:
Pages: 2203-2209
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

OUTDOOR ADVERTISING IN THE UNIVERSITY CLASSROOM: A METHODOLOGY OF INNOVATION THROUGH PRACTICE

E. Breva Franch, C. Fanjul Peyró

Universitat Jaume I (UJI) (SPAIN)
The new teaching methodologies of teaching-learning dictate the need to establish projects that enable students to get the competencies marked for its development. For this reason, in the degree of Advertising and Public Relations at the Universitat Jaume I of Castellón has been bet by work in a different way with specific subjects. In a way, this is the only university that has an optional subject dedicated to Outdoor Advertising, advertising medium per se, thanks to the plan for collaboration between the university and the Association of Spanish Companies of outdoor advertising, AEPE, conferring to the Jaume I an important differentiating point with the rest of universities.

From what has just been said, we want to perform a review of what the Bologna space is in the new degrees, and how to apply that reality to the subject of outdoor advertising, in which students, through practice coordinated with the world professional present, unable to live and learn all about a medium that is adapting to the changes in the environment and new technologies.

With a seminar format and competition, the professional world is moved to the classrooms, and the theory and practice come together in a whole, with the goal of providing tools and skills to the students, for their immediate future, bringing real cases and making them work in real time; theory, practice, personal work and mentoring are interwoven to achieve the expected results.
@InProceedings{BREVAFRANCH2014OUT,
author = {Breva Franch, E. and Fanjul Peyr{\'{o}}, C.},
title = {OUTDOOR ADVERTISING IN THE UNIVERSITY CLASSROOM: A METHODOLOGY OF INNOVATION THROUGH PRACTICE},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {2203-2209}}
TY - CONF
AU - E. Breva Franch AU - C. Fanjul Peyró
TI - OUTDOOR ADVERTISING IN THE UNIVERSITY CLASSROOM: A METHODOLOGY OF INNOVATION THROUGH PRACTICE
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 2203
EP - 2209
ER -
E. Breva Franch, C. Fanjul Peyró (2014) OUTDOOR ADVERTISING IN THE UNIVERSITY CLASSROOM: A METHODOLOGY OF INNOVATION THROUGH PRACTICE, INTED2014 Proceedings, pp. 2203-2209.
User:
Pass: