Abstract:

The new teaching methodologies of teaching-learning dictate the need to establish projects that enable students to get the competencies marked for its development. For this reason, in the degree of Advertising and Public Relations at the Universitat Jaume I of Castellón has been bet by work in a different way with specific subjects. In a way, this is the only university that has an optional subject dedicated to Outdoor Advertising, advertising medium per se, thanks to the plan for collaboration between the university and the Association of Spanish Companies of outdoor advertising, AEPE, conferring to the Jaume I an important differentiating point with the rest of universities.

From what has just been said, we want to perform a review of what the Bologna space is in the new degrees, and how to apply that reality to the subject of outdoor advertising, in which students, through practice coordinated with the world professional present, unable to live and learn all about a medium that is adapting to the changes in the environment and new technologies.

With a seminar format and competition, the professional world is moved to the classrooms, and the theory and practice come together in a whole, with the goal of providing tools and skills to the students, for their immediate future, bringing real cases and making them work in real time; theory, practice, personal work and mentoring are interwoven to achieve the expected results.

Keywords:

Outdoor advertising, advertising media, teaching-learning, game, AEPE, seminar, communication.