Abstract:

We propose to study the evolution of an intermediation profession in France: Lecturer Guides through a double questioning based on a University degree developed with sandwiches courses: how to improve teaching practices to adapt and promote an intermediation profession in the digital era and with the emergence of multiple technological devices in the cultural tourism sector?

We position in an interdisciplinary approach based on Information and Communication Sciences (ICS), emphasizing the role of interactions, in particular through communication, socio-technical devices and the use of data, particularly in a service improvement dimension, within the social constructivist theory in the context of training.

Within the UPEM (Paris East University), in IFIS (Institute of Services Engineering) this Licence Professionnelle corresponding to a Bachelor's degree, emphasizes professionalization and the business approach.

We will first present the evolution of this intermediation profession and, in particular, its integration into a competence approach, which has become essential in French universities, in cooperation with professional associations, the main employers in the sector and local authorities (tourist offices).

We will then focus on the new skills developed to ensure the best possible professionalization of students and in particular to afford them to build and develop their own business.

In addition to the cultural dimension, languages and guidance techniques, additional skills are deployed during their courses as project management, or cost control analysis, or how to favor innovation and creativity, particularly contextualized in the territories: knowing how to design and sell new products in response to a constantly evolving demand, with a complementarity between Economic Intelligence and Quality approaches. We also insist on facilitation skills, particularly through professional training. It is also a question of making them visible and attractive, through digital platforms (TouristinMotion), or by developing new activities that can be part of "slow tourism" such as "geo-caching", collaborative tourism and, also, of adapting to a specific audience: disabled people, young children, or specific groups (friends, families), etc.

We will show that cultural heritage and tourism can make a significant contribution to sustainable development and also to the resilience of territories. The evolution of this training must therefore also integrate the research-action results from i.e. the Territorial Intelligence field. The profession studied can strongly contribute to the formation of territorial intangible capital, in a dimension of collective intelligence.

References:
[1] Bertacchini Y., 2004, « Le territoire, une entreprise d’intelligence collective à organiser vers la formation du capital formel local », Communication et Organisation, 25, Université de Bordeaux.
[2] Bourret C., 2015, « Eléments de réflexions autour du positionnement et des domaines d’actions de l’Intelligence Economique », Gardère E. et Le Moënne C., dir., Organisations Digitales, SFSIC, Paris, L’Harmattan, pp. 63 - 76.
[3] Duval M.-A. dir., 2008, Les nouveaux territoires de l’intelligence économique, Paris.
[4] Godet M., Durance P. Mousli M., 2010, Libérer l’innovation dans les territoires, Paris
[5] Martin Brown G., “Education and the Fourth Industrial Revolution”, Keynote Speaker, ICERI International Conference 2018, Sevilla.

Keywords:

Mediation Profession, Tourism, Culture, Skills, Bachelor Degree, ICT, France.