Abstract:

Student continuation has become a central concern in higher education management, particularly in complex institutional environments characterized by expanding digital communication systems and diversified student services. While previous research has extensively examined academic integration and institutional commitment as determinants of student persistence, comparatively less attention has been paid to the informational dimension of the student experience.

This study investigates the relationship between informational satisfaction, conceptualised as an overall subjective evaluation of the clarity, accessibility, and usefulness of institutional information and measured using a single-item 7-point Likert scale included in the survey questionnaire, and students’ motives for continuing their studies in a technical university context, using a quantitative cross-sectional design based on survey data collected from 398 students enrolled in various academic programs.

The results indicate a statistically significant difference in informational satisfaction between Bachelor's and Master's students (t = 3.94, p < 0.001), with a moderate-to-large effect size (d = 0.71). This difference suggests that informational needs and expectations evolve across study cycles, with Master’s students appearing to evaluate institutional communication more critically due to more specialized informational requirements. However, no statistically significant association was identified between informational satisfaction and the typology of reported motives for continuing studies (χ² = 2.50, p = 0.476).

These findings suggest that informational satisfaction shapes students’ evaluation of the institutional environment but does not fundamentally alter the motivational structure underlying continuation decisions, which remains primarily academic. The study contributes to higher education management research by highlighting the informational dimension of the student experience and by providing empirical evidence regarding the role of institutional communication in shaping students’ academic perceptions.

Keywords:

Informational satisfaction, higher education management, student experience, institutional communication, technical universities.