INTERMEDIATION OF EYE-TRACKING TECHNOLOGY FOR STUDENTS IN AN INTRODUCTORY WEB DESIGN COURSE TO ESTABLISH THE BENEFITS OF INCORPORATING ACTIVE LEARNING EXPERIENCES FOR ASSESSING USERS’ EXPERIENCES
Clemson University (UNITED STATES)
About this paper:
Conference name: 13th International Conference on Education and New Learning Technologies
Dates: 5-6 July, 2021
Location: Online Conference
Abstract:
This report aims to share tentative intermediation of eye-tracking technology and the fundamental concepts of user experience and user design to an introductory undergraduate web design and development course. This course's intended objective is to build on students' basic knowledge of web design and web development from novice to intermediate developers. Students are generally taught hypertext fundamental languages and markups for front-end web programming and more complex web topics, including web-to-print, responsive-web-design, and server-side applications. This intermediation module's preferred outcomes involve furthering their knowledge on eye-tracking technology and experience piloting product research. Furthermore, this intermediation provided students with an active learning experience for documenting users' experiences with their web interface designs. Knowing rather than estimating where people are looking when using your website is crucial to a User Interface designer and User Experience researcher. This report will provide a framework of information on integrating eye-tracking technology in coursework to enhance students' experience in conducting usability studies through data collection and analysis. In developing an eye-tracking component into your web development - user experience curriculum, these hands-on labs offer students the opportunity to understand how individuals access websites and provide activities for designing better ways for people to interface with computers. Considerations for implementing eye-tracking in the web development curriculum would provide an active learning instrument for expanding students' learning of UI/UX design.Keywords:
Eyetracking, User Experience, User Interface, Web design, web development.