About this paper

Appears in:
Pages: 2184-2188
Publication year: 2014
ISBN: 978-84-617-2484-0
ISSN: 2340-1095

Conference name: 7th International Conference of Education, Research and Innovation
Dates: 17-19 November, 2014
Location: Seville, Spain

USING BUSINESS SIMULATIONS IN HIGHER EDUCATION

The traditional methods for teaching Business and Economics at higher educational institutions are not sufficient to deal with the complexity in organizations and the changing market conditions. Business simulations represent an alternative to the methods commonly used in Higher Education, which combine classroom lectures and discussion. They are recognized pedagogic tools because they let students develop a wide range of competences to manage effectively at their future work places.

Business simulations allow students to assimilate the theoretical concepts and apply them in a real decision making context, evaluating the consequences of specific decisions on the overall business environment. The decisions to be made refer to different areas: production, finance, marketing, sales forecasting, etc.

In this paper we present the valuable opportunities offered by business simulations. In short, they stimulate a higher level of student interest and involvement, encouraging the learning process.
@InProceedings{BLANCOENCOMIENDA2014USI,
author = {Blanco-Encomienda, F.J. and {\'{A}}lvarez-Verdejo, E. and Moya-Fern{\'{a}}ndez, P.J. and Mu{\~n}oz-Rosas, J.F.},
title = {USING BUSINESS SIMULATIONS IN HIGHER EDUCATION},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {2184-2188}}
TY - CONF
AU - F.J. Blanco-Encomienda AU - E. Álvarez-Verdejo AU - P.J. Moya-Fernández AU - J.F. Muñoz-Rosas
TI - USING BUSINESS SIMULATIONS IN HIGHER EDUCATION
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 2184
EP - 2188
ER -
F.J. Blanco-Encomienda, E. Álvarez-Verdejo, P.J. Moya-Fernández, J.F. Muñoz-Rosas (2014) USING BUSINESS SIMULATIONS IN HIGHER EDUCATION, ICERI2014 Proceedings, pp. 2184-2188.
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