J. Birovljev, O. Sedlak, Z. Ciric, D. Stojic, A. Marcikic

University of Novi Sad, Faculty of Economics Subotica (SERBIA)
The Alumni Career Tracking System (ACTS) is could be very useful instrument for most of higher education (HE) institution. The establishment of the necessary frameworks, the technical and professional support, the development of internal procedures, the actualization of the regulations and the realization of the surveys are all such elements which are big challenges in the construction of the system. The majority of the efforts made by the institutions focusing on these tasks but beside it`s could be use to produce useful outputs and always looked for the possible innovation and improvement. The real analyzing procedures with the filtering, the profession-based cleaning, the control and the structuring of the data are the first steps in their institutional utility. Only after this point we could create the summarizing reports and studies about the determinable tendencies regarding the current and former students where furthermore a basic subdivision can be found along some general criteria (faculty, end of studies, gender and course-type).

Due to our basic principle the real job rather consists of, revealing those connections between the variables which can help the decision makers in the development of the courses, services and generally the institution itself. We have to face the reality, according to which students are not seeking the traditional sense of knowledge anymore but because of the ever more intensive competition emerging between the HE institutions, the universities and the colleges are constrained to offer different services, something more to them which enables a better labor-market fit. This surplus may have different manifests: more flexible timetable editing, individual time schedule opportunities, sport activities, study-supporting infrastructure, dining facilities, extracurricular formation possibilities, talent management, career counseling, self-recognition oriented and skill developing programs etc.

In this paper we focus on solutions based on the results of the ACTS, we discuss the developments facilitating a better and more efficient operation of the HE institution. The study consists of two parts: in the first chapter we show the utility of the collected data; in the second chapter we summarize the developments based on the ACTS data.

Based on the analyses of the Alumni Career Tracking System survey we elaborated a complex, multilevel and handful career developing program for the current and former students. The Career Pyramid model is a guideline for the entering students who - thanks to its recommendations - can obtain information about the expectations of the labor-market, furthermore – and it is even more important – about themselves, the main factors of their personality and of the motivational driving forces. The structure consists of 5 steps: self-knowledge, labor-market, job orientation, competence improvement and career-start. Each level is in connection with the previous one but of course it can be passed on if the student is already good at it. The offer contains trainings, courses and services like career-coaching, job orientation, graphology, business and psychological counseling.

The Career Program aims to:
- increase the satisfaction of the students, the loyalty towards the institution
- promote the successful labor-market fit of the graduated students’
- give institutional support to the current and graduated students for a better and conscious career planning.