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METHODS IN DIGITAL MARKETING THROUGH SOCIAL MEDIA TECHNOLOGY TO ADVERTISE HIGHER EDUCATION BLENDED LEARNING PROGRAMS

D. Bessette, S. Burton

National Graduate School of Quality Systems Management (UNITED STATES)
Social media technology is being adapted into blended learning methods of digital marketing for adult learners in higher education. Universities are continuously adapting and integrating the marketing methods for blended learning programs via social media. The growing populations of adult learners are utilizing how to learn and adapt to blend learning programs based on their current occupation, previous experience in the field, and living styles. Andragogy is an ever-lasting field for adult learners to gain high quality educational information with an institutional background. Universities need to support this type of continuous learning on a sustainable basis that will help the quality of education be advertised in the digital marketing.

The connections of blended learners that are currently based on social media technologies have together infused the learning styles of today’s student. University recruitment processes are assisted by social media technology based on the new “word of mouth.” Disseminating knowledge without physical or virtual borders is a new way for marketing tools to be highly utilized. Such tools as Facebook, LinkedIn, and Twitter are just a few tools that are utilized by deans, administrators, and faculty in terms of information sharing for recruitment processes in higher education.

The study of this paper is to outline the current digital marketing processes that universities have taken to recruit, retain, and control their current blended learning programs. The high visibility of social media is a key factor in this endeavor based that universities are infusing marketing advertisements to gain viewers from new locations.