About this paper

Appears in:
Pages: 1088-1094
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

REALITY BITES: A NEW TEACHING TOOL TO BRING SCENES FROM THE REALITY OF BUSINESS TO MANAGEMENT STUDENTS

The adaptation of current studies within the framework of the European Higher Education Area represents changes in the way content within the classroom, and out of it, is designed and diffused.

In this context, several tools to support teaching already exist, and this paper presents a new one labelled "Reality Bites", designed in a web environment, based on the analysis of business concepts that appear on the media, news or interviews to personalities broadcast in multimedia format (usually video), available on the websites of some channels broadcasting (e.g., multimedia files available on the website of the autonomous community television).

The basic structure of these tools is: firstly, a business concept in the program content of any of the subjects in the area of Business is presented (for example, the concept of innovation in an organization), secondly, the link to multimedia file is provided (published, for example, on a broadcast channel website or on the youtube channel); then, some questions of analysis and reflection for students are posted; and finally, if necessary, some links to websites of interest to extend knowledge are also provided. However, this structure is likely to be amended with the intention to be improved, while the teachers’ team goes on making and testing operational conditions.

Thus, what “Reality Bites” are seeking is to bring the reality of organizations (with a screening of scenes on business issues) to students, with the aim that the latter are able to analyze the business concepts presented in these didactic tools.

In this sense, the purpose of this communication is to present the teachers’ experience in the design and implementation of these new learning tools. This group has experienced teachers involved in the creation and use of different teaching resources on digital media, such as tutored exercises, or WebQuest, illustrative case studies (examples of these tools are accessible on the website: www.ub.edu/gidea). This should allow teachers to create tools more suited to students’ needs.
@InProceedings{BERNARDO2010REA,
author = {Bernardo, M. and Achcaoucaou Iallouchen, F. and Guitart Tarr{\'{e}}s, L. and Miravitlles Matamoros, P. and N{\'{u}}{\~n}ez Carballosa, A.},
title = {REALITY BITES: A NEW TEACHING TOOL TO BRING SCENES FROM THE REALITY OF BUSINESS TO MANAGEMENT STUDENTS},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {1088-1094}}
TY - CONF
AU - M. Bernardo AU - F. Achcaoucaou Iallouchen AU - L. Guitart Tarrés AU - P. Miravitlles Matamoros AU - A. Núñez Carballosa
TI - REALITY BITES: A NEW TEACHING TOOL TO BRING SCENES FROM THE REALITY OF BUSINESS TO MANAGEMENT STUDENTS
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 1088
EP - 1094
ER -
M. Bernardo, F. Achcaoucaou Iallouchen, L. Guitart Tarrés, P. Miravitlles Matamoros, A. Núñez Carballosa (2010) REALITY BITES: A NEW TEACHING TOOL TO BRING SCENES FROM THE REALITY OF BUSINESS TO MANAGEMENT STUDENTS, ICERI2010 Proceedings, pp. 1088-1094.
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