Y. Berezovskaya

South Ural State University (National Research University) (RUSSIAN FEDERATION)
The development of a communicative pragmatic paradigm is testament to the fact that modern linguistics is transforming into an integrative science of verbal communication as a whole. Certain interdisciplinary areas of study, such as linguoculturology, psycholinguistics, sociolinguistics, and pragmalinguistics are becoming more widespread. In addition, new disciplines are forming, one of which is organizational linguistics.

It became necessary in science to develop the linguistic aspect of organizational theory in connection to the growing importance of effective “one-on-one” verbal communication.

Interest in organizational linguistics is mostly connected to, firstly, social and historical requirements for societal development - individuals rethink their role in society, including within organizations. Secondly, the development of language in business communication gained traction. Today, it is inconceivable that a manager in a professional environment would lack a communicative component in their training or that they would be left without the communication skills necessary as a business partner.

The outlined tendencies reflect the tension between the growing needs in society to improve the current system of professional managerial training in the area of humanitarian preparation, and the existing practices. As a result, language training among professionals is gaining importance.

In our opinion, “organizational culture” is a hierarchical framework given to representatives of a firm to improve verbal communication. Organizational cultural includes both corporate culture, consisting of a collection of values outlined by the company’s representatives, and professional culture, which is understood as the interaction within or among corporate cultures.

In a study entitled “Professional Communication”, German linguist K. Birker offers recommendations to improve the communicative relationship of members of an organization. The researcher shows that supervisors must “test if employees have communicative interaction”. If the communicative incompetence of members of an organization leads to the absence of constructive dialog, then company leadership must think about how to improve the whole organizational system. Birker underlines that active training of communicative skills is necessary for organizational members.

In her work, I.A. Guseinova speaks of the dominant role of language as a “meta-institution”. In considering the types of institutional discourse, the researcher understands them as a verbalized form of the objectification of market thoughts and consciousness. It is necessary to normalize the verbal communication of individuals within the professional community, where individual interests often conflict with national or cultural community interests.

In conclusion, the emerging interdisciplinary theory of social organization must include a linguistic aspect, given that individuals’ value systems are passed on through language, setting guidelines for the behavior and actions of members of a community through norms, rules, examples, standards, models of behavior, laws, values, ceremonies, rituals, symbols, myths, knowledge, ideas, customs, and traditions. Communicative spaces can only be improved if the verbal components are considered, as they can enable the development of an organization or slow its growth.