@InProceedings{BATI2010THE,
author = {Bati, U. and Atici, B.},
title = {THE EFFECTS OF ADVERGAMES TOWARDS BRAND ATTITUDES ON TURKISH YOUTH},
series = {2nd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN10 Proceedings},
isbn = {978-84-613-9386-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {5-7 July, 2010},
year = {2010},
pages = {2951-2956}}
TY - CONF
AU - U. Bati
AU - B. Atici
TI - THE EFFECTS OF ADVERGAMES TOWARDS BRAND ATTITUDES ON TURKISH YOUTH
SN - 978-84-613-9386-2/2340-1117
PY - 2010
Y1 - 5-7 July, 2010
CI - Barcelona, Spain
JO - 2nd International Conference on Education and New Learning Technologies
JA - EDULEARN10 Proceedings
SP - 2951
EP - 2956
ER -
U. Bati, B. Atici (2010) THE EFFECTS OF ADVERGAMES TOWARDS BRAND ATTITUDES ON TURKISH YOUTH, EDULEARN10 Proceedings, pp. 2951-2956.