Abstract:

The main objective of this project lies in providing new methodological tools to students in line with the new requirements of the European Higher Education Area. The new content, as approved in the report on the current curriculum, has made it necessary to redesign the teaching-learning methodology, establishing a more participative system adapted to the future labour challenges facing the students. As a result, teachers have begun to introduce new teaching techniques, such as case studies, role play, and simulations, into their subjects. However, these adaptations should continue to be refined. With this in mind, the use of cinema as a teaching resource offers a potentially useful methodology for the development of teaching practice. Cinema is an educational tool which can allow the student´s interest in many different topics to be encouraged, as well as helping the student to remember them for a longer period of time.

Thus, the present project concerns the use of film as a learning tool for Business Management, where the movie forms the backbone of a programme from which students extract and assimilate concepts that, subsequently, through intense debate, analysis and reflection, link with the content that must be learned. It is hoped that, as well as improving the motivation and involvement of students and increasing the use of Information and Communication Technologies (ICTs), this project will:
(i) encourage communication between the various subject departments within the degree (Business Management); and
(ii) achieve optimization of resources and learning.

Keywords:

Higher Education Area (HEA), Cinema, Challenges, Teaching innovation, Optimization of resources.