THE USE OF SOCIAL NETWORKS, BLOGS AND PROFESSIONAL PROFILES IN THE BACHELOR OF BUSINESS ADMINISTRATION: A PILOT STUDY ON THE SUBJECT OF MANAGERIAL SKILLS
Universidad de Cádiz (SPAIN)
About this paper:
Appears in: INTED2014 Proceedings
Publication year: 2014
Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain
Abstract:The main objective of this project lies in providing new methodological tools to students in line with the new requirements of the European Higher Education Area. Along these lines, we try to improve the teaching-learning relationship through the use of Information Technology and Communication. Concretely, our proposal will be tested in the subject of Managerial Skills, focussing on three main assumptions. Firstly, the students of the degree in Business and Administration must develop during their career management skills and competencies such as communication (oral and written) and creativity; secondly, the future success of students is related with an increasingly competitive environment. In this sense, social networks (Facebook, Twitter or LinkedIn) play an important role in the current job market; and thirdly, teachers must meet a set of training and assessment programmes that fit this previous framework, aimed at showing the business reality to students. Hence, this innovative project promotes the effective use of social networks in teaching, facilitating on the one hand new mechanisms and evaluation criteria for teachers and, on the other hand, encouraging active student work both individually and collectively in their job search processes and professional projections.
Keywords: Teaching innovation, Social Networks, Professional profiles, Managerial Skills, Higher Education Area (HEA).