About this paper

Appears in:
Pages: 7005-7010
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

THE USE OF SOCIAL NETWORKS, BLOGS AND PROFESSIONAL PROFILES IN THE BACHELOR OF BUSINESS ADMINISTRATION: A PILOT STUDY ON THE SUBJECT OF MANAGERIAL SKILLS

The main objective of this project lies in providing new methodological tools to students in line with the new requirements of the European Higher Education Area. Along these lines, we try to improve the teaching-learning relationship through the use of Information Technology and Communication. Concretely, our proposal will be tested in the subject of Managerial Skills, focussing on three main assumptions. Firstly, the students of the degree in Business and Administration must develop during their career management skills and competencies such as communication (oral and written) and creativity; secondly, the future success of students is related with an increasingly competitive environment. In this sense, social networks (Facebook, Twitter or LinkedIn) play an important role in the current job market; and thirdly, teachers must meet a set of training and assessment programmes that fit this previous framework, aimed at showing the business reality to students. Hence, this innovative project promotes the effective use of social networks in teaching, facilitating on the one hand new mechanisms and evaluation criteria for teachers and, on the other hand, encouraging active student work both individually and collectively in their job search processes and professional projections.
@InProceedings{BARRENAMARTINEZ2014USE,
author = {Barrena-Martinez, J. and Lopez-Fernandez, M. and Romero-Fernandez, P.M. and Diaz-Carrion, R.},
title = {THE USE OF SOCIAL NETWORKS, BLOGS AND PROFESSIONAL PROFILES IN THE BACHELOR OF BUSINESS ADMINISTRATION: A PILOT STUDY ON THE SUBJECT OF MANAGERIAL SKILLS},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {7005-7010}}
TY - CONF
AU - J. Barrena-Martinez AU - M. Lopez-Fernandez AU - P.M. Romero-Fernandez AU - R. Diaz-Carrion
TI - THE USE OF SOCIAL NETWORKS, BLOGS AND PROFESSIONAL PROFILES IN THE BACHELOR OF BUSINESS ADMINISTRATION: A PILOT STUDY ON THE SUBJECT OF MANAGERIAL SKILLS
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 7005
EP - 7010
ER -
J. Barrena-Martinez, M. Lopez-Fernandez, P.M. Romero-Fernandez, R. Diaz-Carrion (2014) THE USE OF SOCIAL NETWORKS, BLOGS AND PROFESSIONAL PROFILES IN THE BACHELOR OF BUSINESS ADMINISTRATION: A PILOT STUDY ON THE SUBJECT OF MANAGERIAL SKILLS, INTED2014 Proceedings, pp. 7005-7010.
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