Abstract:

One of the mechanisms for managing complex ideas is by blending (FAUCONNIER; TURNER, 2002) two types of knowledge: Knowledge from the domain that is the object of comprehension, and knowledge from another distinct domain that one uses to construe this comprehension. This is at the heart of the metaphorical process: to comprehend a more complex/abstract idea in terms of a more structured/concrete idea (LAKOFF; JOHNSON, 1980). When we view a relatively complex idea in a new way, we create a narrative pattern, reducing the complexity of the idea by compression (TURNER, 2017). This is particularly important for science communication. In this study, we resort to the cognitive operation of blending (FAUCONNIER; TURNER, 2002) to work out a mechanism for modeling the narrative patterns underlying the effective elaboration and communication of scientific concepts. Specifically, we use the following conceptual constructs: image-schema (JOHNSON, 1987), conceptual metaphor (LAKOFF; JOHNSON, 1980) and frame (FILLMORE, 1982), labored together under conceptual blending. These constructs are among the most productive ways of combining and extending abstract concepts, which are important cognitive operations for anchoring the development of scientific concepts. To illustrate our analysis we select a set of scientific concepts that express distinct types of process from two areas of knowledge: Biology and Human Sciences. We analyze how these concepts were developed by bridging the gap between the communication process evoked by linguistic material (through the interpretation of the text genre) and the research process invoked in the reader´s mind that anchored the linguistic development. Throughout this analysis we show a mechanism for developing scientific concepts, which not only facilitates the communication process but also triggers the creative process, completing the research cycle.

References:
[1] FAUCONNIER, G.; TURNER, M. The Way We Think: Conceptual Blending and the Mind's Hidden Complexities. New York: Basic, 2002.
[2] FILLMORE, C. Frame Semantics. In: Linguistics in the morning calm. Seoul: Hanshin, p.111-138, 1982.
[3] JOHNSON, M. The Body in the Mind: The Bodily Basis of Meaning, Imagination, and Reason, Chicago: University of Chicago Press, 1987.
[4] LAKOFF, G.; JOHNSON, M. Metaphors we live by. Chicago: The University of Chicago Press, 1980.
[5] TURNER, M. Multimodal form-meaning pairs for blended classic joint attention. Linguistics Vanguard. 3(s1): 20160043. De Gruyter Mouton, 2017.

Keywords:

Science Communication, Scientific Concepts, Blending, Frame narratives, Conceptual Metaphor.