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Pages: 9740-9743
Publication year: 2019
ISBN: 978-84-09-12031-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2019.2430

Conference name: 11th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2019
Location: Palma, Spain

THE EDUCATIONAL POTENTIAL OF SOCIAL ADVERTISING IN THE TEACHING STYLISTICS TO THE STUDENTS OF LINGUISTIC UNIVERSITIES

I. Balabanova, A. Seredina, F. Yarullina, N. Tikhonova

Kazan Federal University (RUSSIAN FEDERATION)
The present research paper is devoted to the study of the use of social advertising in the teaching stylistics to the students of linguistic universities. The topicality of the studied problem is determined by the ever-increasing interest in the peculiarities of the advertising text as one of the genres of journalism, which can be explained by the fact that in modern linguistics, cultural studies and psychology there are a number of unresolved issues, such as, for example, the role of language as a means of persuasion, the interaction of the interests of the message recipient and the advertising slogan language, especially the use of language means in order to influence the addressee.

The article deals with the use of advertising as an additional linguistic and didactic material in teaching French and Italian as a foreign language at the university. The leading approach to the study of this topic was the problem-thematic approach.

Justification of the expediency of the use of social advertising materials in the lessons of stylistics at the Linguistic University is an important aspect of the study, which presents examples of advertising texts in French and Italian.

The materials of this research paper can be useful for teachers of a foreign language working in a higher educational institution, as well as for students, undergraduates and postgraduates engaged in the study of the foreign language stylistics problems and the methods of teaching it.

@InProceedings{BALABANOVA2019EDU,
author = {Balabanova, I. and Seredina, A. and Yarullina, F. and Tikhonova, N.},
title = {THE EDUCATIONAL POTENTIAL OF SOCIAL ADVERTISING IN THE TEACHING STYLISTICS TO THE STUDENTS OF LINGUISTIC UNIVERSITIES},
series = {11th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN19 Proceedings},
isbn = {978-84-09-12031-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2019.2430},
url = {http://dx.doi.org/10.21125/edulearn.2019.2430},
publisher = {IATED},
location = {Palma, Spain},
month = {1-3 July, 2019},
year = {2019},
pages = {9740-9743}}
TY - CONF
AU - I. Balabanova AU - A. Seredina AU - F. Yarullina AU - N. Tikhonova
TI - THE EDUCATIONAL POTENTIAL OF SOCIAL ADVERTISING IN THE TEACHING STYLISTICS TO THE STUDENTS OF LINGUISTIC UNIVERSITIES
SN - 978-84-09-12031-4/2340-1117
DO - 10.21125/edulearn.2019.2430
PY - 2019
Y1 - 1-3 July, 2019
CI - Palma, Spain
JO - 11th International Conference on Education and New Learning Technologies
JA - EDULEARN19 Proceedings
SP - 9740
EP - 9743
ER -
I. Balabanova, A. Seredina, F. Yarullina, N. Tikhonova (2019) THE EDUCATIONAL POTENTIAL OF SOCIAL ADVERTISING IN THE TEACHING STYLISTICS TO THE STUDENTS OF LINGUISTIC UNIVERSITIES, EDULEARN19 Proceedings, pp. 9740-9743.
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