Abstract:

The present research paper is devoted to the study of the use of social advertising in the teaching stylistics to the students of linguistic universities. The topicality of the studied problem is determined by the ever-increasing interest in the peculiarities of the advertising text as one of the genres of journalism, which can be explained by the fact that in modern linguistics, cultural studies and psychology there are a number of unresolved issues, such as, for example, the role of language as a means of persuasion, the interaction of the interests of the message recipient and the advertising slogan language, especially the use of language means in order to influence the addressee.

The article deals with the use of advertising as an additional linguistic and didactic material in teaching French and Italian as a foreign language at the university. The leading approach to the study of this topic was the problem-thematic approach.

Justification of the expediency of the use of social advertising materials in the lessons of stylistics at the Linguistic University is an important aspect of the study, which presents examples of advertising texts in French and Italian.

The materials of this research paper can be useful for teachers of a foreign language working in a higher educational institution, as well as for students, undergraduates and postgraduates engaged in the study of the foreign language stylistics problems and the methods of teaching it.

Keywords:

University education, language education, linguistics, social advertising, advertising text, French language teaching, Italian language teaching.