HOW BACHELOR STUDENTS PARTICIPATE IN AN INTERNATIONAL TEACHING INNOVATION ACTIVITY. BUSINESS ETHICS, CASE STUDY

“FdE Ethics” project is a teaching innovation initiative of the Faculty of Economics at the University of Valencia (Spain). It aims to raise awareness on ethical values, in general, and business ethics, in particular. The project finds its international roots in the cooperation leaded by the Nottingham Business School at Nottingham Trent University within the framework of their “Oath Project” initiative.

The teaching innovation activity presented here, seeks to take advantage of active learning and cooperative methodologies. In this way, the article analyses synergies arising from the resolution of case studies on business ethics within the framework of the cooperation between universities at international level.

It demonstrates how overstepping the boundaries of local or national analysis of case studies provides students with a wider and plural range of approaches and stimulate them to conceive the incidence of cultural and demographic issues on business ethics.

First of all, it provided a brief description of the international experience through its design, implementation and results, taking notice of cultural patterns. It is analysed at what extent cultural precepts and conception shifts between groups may influence how students solve the case. Conclusions present a critical view through both organizational procedures and objectives delimitation. Likewise, the final remarks’ section stresses the role of new technologies along with the international dimension of the activity.