Abstract:

In an ever growing world of knowledge, learning and technology, a concept of greening of management has risen. Organizations nowadays are recognizing that their decisions and actions have an impact on nature. In this scope, our study focuses on the non-for profit organizations, notably the higher education institutions in Lebanon. The research suggests that the concept of social responsibility in the Middle East is still in its early stages. A lack of governmental support is a challenge faced by many organizations However; the higher education sector is raising awareness and shaping the future managers with the appropriate “green” and socially responsible education to lead the corporate sector. The findings illustrate that engagement in CSR (Corporate Social Responsibility) can lead to many benefits such as increased profits, strong brand image and a sustained solid reputation. Moreover, investing in CSR initiatives enables the organization to occupy a strong competitive advantage. The role of the educational institutions is indispensable in shaping future managers who will be guiding the world’s organization with integrity, ethics and a concern for the society and the environment. Finally, the notion of being socially responsible should go beyond being an obligation to be a necessity of their day to day lives. This study represents an added value to the educational sector and shows the importance of supporting this ongoing trend which will have a great effect on the lives and future of the upcoming generations. Finally, it would also be more interesting to include in a future study the Middle Eastern region where they share similar cultural background such as language, religion and geography.

Keywords:

Social Responsibility, Higher Education, Community, Greening of Management.