Abstract:

This paper focuses on business models for MOOC offerings. More specifically the main goal has three folds: First, it summarizes the business models institutions adapt for their MOOC offerings, and second, provides a list of recommendations regarding business models for joint MOOC offerings. And finally it raises some questions about what kind of a business model should be adapted to use MOOCs as a beginning for transformation of HE. MOOC providers have been trying out various business models, no sustainable ‘silver-bullet’ model has been developed yet and most probably never will be. Every institution must develop one or two or more according its own context. Meanwhile, Kalman (2014) provides a simple business model framework, consisting of customer value proposition, infrastructure and finance components, that can be used to think about a business model for the institutions’ own context. A set of questions must be answered to develop a model under each essential component. These questions must address targeted groups, value proposition, enrollment and acceptance, marketing, technological infrastructure (platform), content design and development, ownership of the materials and courses, facilitation and facilitators, support services, certification, assessment, evaluation and quality assurance processes.

Keywords:

MOOCs, Business Models.