Abstract:

The report examines the realization of a conceptual model of a center for student practices and research in the field of media, and the effect of its activities on improving the image, communication policy and public relations of the university. A special feature is the fact that such a center is being built in a university where no media disciplines are taught. Opportunities for integrating the center's activities with the university curriculum are examined, as well as opportunities for courses aimed at non-students to improve themselves, and the help the center can provide for university media such as the university newspaper, Internet radio, university website, Youtube channel, profiles in social networks, participations in research projects and others. The different educational forms the center can offer are the basis for attracting a wide range of students to its activity, which besides realizing educational goals helps the socialization of students and the popularization of the university.

Keywords:

Education, practices, university media, image, public relations.