INTEGRATING DIGITAL LEARNING TECHNOLOGIES IN FAMILY-OWNED MICROENTERPRISES: AN INTERVENTION STUDY ON DIGITAL COMPETENCE AND INNOVATION CAPACITY
1 Bucharest University of Economic Studies (ROMANIA)
2 Carol Davila University of Medicine and Pharmacy (ROMANIA)
About this paper:
Conference name: 20th International Technology, Education and Development Conference
Dates: 2-4 March, 2026
Location: Valencia, Spain
Abstract:
This paper presents the findings of an intervention-based study examining how digital learning technologies enhance innovation capacity and digital competence in small family-owned microenterprises. The study was conducted between February and June 2025 in collaboration with 14 microenterprises and two vocational schools in Romania. An experimental pre-test/post-test design was implemented with 42 participants assigned to an experimental group (n = 26) and a control group (n = 16). Innovation capacity was operationalised as participants’ perceived ability to generate, implement, and adapt novel business solutions, measured using an adapted and previously validated innovation capability scale. Digital self-efficacy was assessed through a validated self-report instrument capturing confidence in using digital tools for problem-solving, collaboration, and decision-making. The intervention consisted of a 10-week blended learning programme integrating digital mentoring, simulation-based problem-solving, and AI-assisted decision-making activities delivered via Moodle and Miro platforms. The vocational schools played an active role by co-designing the curriculum, facilitating learning activities, and providing pedagogical and technological support throughout the intervention. Quantitative analysis (paired-samples t-tests, p < .01) revealed significant improvements in digital self-efficacy and perceived innovation capacity in the experimental group. Qualitative data from post-intervention focus groups indicated that virtual collaboration tools and structured reflection enhanced creativity and teamwork within family business contexts. The study contributes to the Technology-Enhanced Entrepreneurship Education (TEEE) literature by proposing a replicable framework for integrating digital pedagogies into microenterprise development and highlights the role of vocational education institutions as key actors in local entrepreneurial learning ecosystems.Keywords:
Digital learning technologies, educational innovation, microenterprise development, intervention study, blended learning, entrepreneurship education, digital competence.