Abstract:

Skyrocketing globalization makes corporations face challenges regarding people’s efficiency and the academic institution sustainable development.

Thus, institution studies become an important strand of research as they enable the community to understand changes affecting society, to interlink management, social and cultural sciences. Scholars agree that significant weight should be attained to language and organizational communication studies, as effective communication is a precondition of any successful story.

Recently the phenomenon of language issues in organization development has become a burgeoning field of studies as the institutional, academic and corporate organizational discourse is viewed as a tool to foster academic institution/corporate entity identity.

However, despite an increasing array of publications challenges still remain as international landscape of education, research and corporate activities go beyond national languages domain.

Nevertheless, issues regarding the role of language issues in the overall institution/corporate entity operation are often limited to the relevant community members training to enhance their communication skills, and to the motto and mission verbal representation in a number of major foreign languages depending on the relevant activities.

The present paper argues that it is of current importance to focus on the corporation-based and university-based language audit theory and practice.as the language issues (in their multilingual and multifaceted aspects) perform an ontological role in the institutional management development.

The research methodology has rested on the widely acknowledge provision that the standard stages of language audit are specified with the relevant tasks: analysis and planning, information collection, from the main stakeholders, data processing and analysis, reporting that will include benchmarking information, recommendations, a detailed roadmap for implementing these recommendations.

The research focused on the needs analysis of Russian universities within their internationally focused activities (data from institutions official sites and questionnaires).

The empirical studies revealed that that language audit theory and practice should be tailored to concreate institutional settings within which ones the above activities are implemented. Provided the above approach the institution could achieve higher performance indicators in its management and overall development.

The research findings were mapped through both qualitative and quantitate analysis; factor and cluster analyses were integrated in the data consideration.

The paper will specify the constituent parts of the language audit as an integrated ontological instrument to enhance academic excellence and foster quality assurance within the university strategic and operational framework

Keywords:

Language audit, academic excellance, quality assurance.