DIGITAL LIBRARY
STUDY OF HERD BEHAVIOR IN THE ADOPTION OF CAREER
1 University of Lahore, Lahore Business School (PAKISTAN)
2 Air University Multan Campus (PAKISTAN)
3 Lahore Business School University of Lahore (PAKISTAN)
About this paper:
Appears in: EDULEARN17 Proceedings
Publication year: 2017
Pages: 2153-2164
ISBN: 978-84-697-3777-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2017.1449
Conference name: 9th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2017
Location: Barcelona, Spain
Abstract:
Career is an essential part of an individual’s life. The development of life is formed by the choices made by an individual during the decisive phases of development. There has been a wide spectrum of influences that affect the decisions of individuals regarding education or career selection. This qualitative study examined how these factors lead the individuals to become victim of herd behavior. The study was conducted among the candidates of doctoral education from different disciplines. The findings revealed numerous factors that influenced the individual’s decisions at different stages of their educational and career life. The influence of such factors led them towards herding and they made their career and educational choices regardless of knowing their personal interests and faculties. This study also highlighted the importance of career counseling that would be helpful to overcome this problem. Implications for all the stakeholders are discussed.
Keywords:
Career Selection, Herd Behavior, Career Counseling.