Abstract:

Technology has become an important enabler of accuracy, accountability and efficiency in managing the challenges in the continuously changing business environment. The evolution of the internet brought a new era in the relationship between businesses and customers. Today major corporations have started developing their businesses in terms of the internet, its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. When an organization goes online, it has to decide which of the e-business models suits better to its goals. The main purpose of this paper, which takes the form of a pilot study, is to develop the E-Business models and investigate which seems to be the most suitable for the fashion business. A number of fashion retailers will be examined according to their business to customer (B2C) model and their communication and interaction with their customers. However, it will identify consumers’ familiarity with clothing purchases online and how satisfied they are. An assessment of how risky this model can be for both sides will give a clear idea of how safe e-purchases can be for customers and how the companies can gain competitive advantage in the market over their competitors.