Abstract:

The aim of this paper is to study the ethical issues of digital identity in metaverse based on virtual personalization. The critical point starts from the assumption that as users interact and participate in shared virtual environments, it is important to consider and address personal data and information privacy concerns in the metaverse around:
(a) collection and use of data and its vulnerability to cyber threats;
(b) lack of controls over disclosure of personal and financial information;
(c) illegal impersonation through profile information;
(d) inequity around access to infrastructure and equipment;
(e) impact on countries with low or weak levels of technological literacy, among others.
The study is justified by the emerging relevance of the metaverse issue in a society that is not prepared to understand its challenges with emphasis on information security and safety. In this regard, the bibliographic review addresses ethics as a lifestyle, digital identity as a new form of representation; the virtual world and its existential implications and the metaverse as a postmodern trend to define the social structures of coexistence. The research is set as a qualitative approach, supported by the interpretative paradigm. It is adjusted to the type of exploratory research considering the little existing literature and its design is approached as a documented reflection. The state of the art shows that, at present, devices aligned with virtual reality, augmented reality, artificial intelligence, human-robotic simulation and other advances of the virtual world in different disciplines have budgeted modest attempts that bring to light explanations of human existence where the real is not real, where the motor is imaginary and where social relations exist and develop without corporality being a sine-qua-non requirement, constituting an antecedent of the incorporation of the metaverse in developed societies. As a state of progress, it is concluded that the most complex level of virtual interactivity is one that contemplates a parallelism of reality: "the metaverse", where all the uncertainties of limits and possible ambiguities that may affect the social fabric are a challenge that needs to be investigated, conceptualizing the ethics of actions and their effects on social coexistence with a view to establishing a culture of individual and collective care in which the digital proposes protagonism.

Keywords:

Ethics, virtuality, digital identity, metaverse.