Universidad Francisco de Vitoria Madrid (SPAIN)
About this paper:
Appears in: ICERI2017 Proceedings
Publication year: 2017
Pages: 46-57
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.0029
Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain
Society is rapidly changing, as we are in the middle of a new industrial-digital revolution, and riding Internet on a no return trip toward the future. It is not disputed that Internet is changing the world. Consumers and society are continuing to evolve as this revolution goes on. Business concepts, tools, and marketing strategies that were taught and successfully applied during the last century are quickly proving to be obsolete.

Societal consumers and clients habits have shifted since the 21st Century. A new kind of social category and consumer is arriving: the Wikiproducer. Consumers are on the crux of becoming producers and marketing experts in and of themselves. These future producer and consumer experts, the Wikiproducers, are today´s Millennials, currently averaging about 25 years of age, Millennials are posted to become leaders in companies, but also in other prominent institutions within society. Understanding the thinking, concerns and behavior of Millennials and presenting them with relevant and updated education, thinking and tools to understanding and shaping the future environment is important. In order to deal with Wikiproducers, new professional skills & profiles are needed, and a disruptive training is also recommended, we have to deliver skills for people that can create the strategies for the 21st Century society.

The development of a modern educational model based on good ethical values, social justice, and sustainability, articulated in every step of the student’s education, will highlight the skills and values that positively influence society, and cultivate the future of a better marketing dynamic, civilization and environment.

But how can we teach ethical behavior, active listening, sustainable strategies, team working in a disruptive way, so it can really impact and permeate our young Millennials and complement their already well develop hard skills?

This paper & presentation introduces a tested methodology that can be adapted to any culture or country. Learning by doing and experiencing, enjoying and failing, discovering unexpected facts can really make the difference between a boring lecture and a real learning session in the classroom or the streets. This are some DISRUPTIVE TRAINING proposals that some students will keep in their souls, forever.
Education, methodology, soft skills, experience learning, millennials, marketing, wikiproducers.