Abstract:

The aim of this paper is to describe one of the results of the Teaching Innovation Project UV-SFPIE_PID- UV-SFPIE_PID-2077088 that is being carried out during the course 2022/2023 at Faculty of Economics of the University of Valencia.

The project seeks to implement and collect evidence on the use of agile methodologies in university teaching, and this using experiential learning as a methodologically active and participatory way for the internalization and application of the theoretical content addressed in different modules of the marketing area.

This paper explains the Pecha Kucha methodology to bring this agile way of presentation to the student that will help them defend their projects both in their academic and professional career within the area of economic and business sciences and in particular marketing.

The agile Pecha Kucha technique is based on displaying 20 slides (better only images) and dedicating 20 seconds to the speech that each of the 20 slides occupies. Therefore, the total presentation time is only 6 minutes 40 seconds. This method requires synthesizing the information and thinking about the most important ideas, in order to convey them simply, attractively, creatively, impactfully and briefly.

In conclusion, the application of this agile exposure methodology within the subjects of the marketing area shows us that in order to develop communication skills, it is important to work on them from initial courses. Paying particular attention to working on the message, speech, images, verbal and non-verbal communication, interacting with the audience, and adhering to pre-established timelines and requirements.

The impact of the project is expected to directly affect about 300 students of the Faculty of Economics and 5 professors from the Department of Marketing and Market Research.

Keywords:

Pecha Kucha, agile exhibitions, marketing, teaching innovation project.