About this paper

Appears in:
Pages: 2592-2595
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.0738

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

WE WANT TO LEAVE CLASS: HOW TO APPLY THE EXPERIENTIAL LEARNING?

C. Aragonés-Jericó1, A. Vallés-Navarro2

1Universidad de Valencia / Florida Universitaria (SPAIN)
2Florida Universitaria (SPAIN)
The aim of this study is to collect evidences about the benefits of active experiential learning. Linking university and company is the clue for acquires skills within the action propose. The study describes the activity carried out with the students of 'Strategic Marketing' subject, in third year of the Degree in Business Administration and Management. The content of the course is to offer students a broad view on key business strategies applied by companies to function successfully in the markets where they operate. The subject areas addressed among others, the strategic analysis of marketing environment, the formulation of marketing strategies, the implementation processes and control of marketing strategy.

The activity purpose involves a brief research to analyze the market orientation of real companies. Through a personal interview with a manager of the company the students applied the MARKOR scale. Continually, students evaluated the information and generated managerial implications. Its main objectives are to train students in terms of their ability to identify problems, analyze and summarize the situation and the search for possible alternative actions. It fosters communication skills, improvisation and initiative, the ability to work together and make decisions.

The results derived from the experience reflect that:
(1) active learning applied to real-life situations promotes the achievement of competencies for undergraduate students; and
(2) students are satisfied with the experience of learning and found it interesting and innovative.
@InProceedings{ARAGONESJERICO2017WEW,
author = {Aragon{\'{e}}s-Jeric{\'{o}}, C. and Vall{\'{e}}s-Navarro, A.},
title = {WE WANT TO LEAVE CLASS: HOW TO APPLY THE EXPERIENTIAL LEARNING?},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.0738},
url = {http://dx.doi.org/10.21125/iceri.2017.0738},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {2592-2595}}
TY - CONF
AU - C. Aragonés-Jericó AU - A. Vallés-Navarro
TI - WE WANT TO LEAVE CLASS: HOW TO APPLY THE EXPERIENTIAL LEARNING?
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.0738
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 2592
EP - 2595
ER -
C. Aragonés-Jericó, A. Vallés-Navarro (2017) WE WANT TO LEAVE CLASS: HOW TO APPLY THE EXPERIENTIAL LEARNING?, ICERI2017 Proceedings, pp. 2592-2595.
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