Abstract:

The audit of the marketing strategies implies the analysis of the company’s mission, of the marketing objectives and of its strategies related to the policy of recruiting future professionals in the financial-accounting field.
In accomplishing its mission, whose coordinates are honesty and correctness in the relations with the clients, exactness and accuracy of the transmitted information, flexibility during the execution of the services, higher satisfaction of the requirements of the financial-accounting client, by attaining performance in accountancy, namely obtaining an accurate, credible and relevant image, in real time for the user, the organisation aims at forming a professional work team and at establishing certain standards for the quality of the contact personnel.
The assumption we start from is that the marketing activity is considered a true philosophy entailing the personnel of the entire company. We take into account the actions that need to be taken by the entire organisation to satisfy the requirements of the accounting information users provided in real time.
The personnel in contact with the beneficiaries needs to be selected, trained, trained by means of refresher courses and motivated so that it can react quickly and efficiently to all their demands.
The objective of the audit is to supply to the management of the organisation analyses, suggestions and recommendations related to the outcome of the collaboration with the academic economic environment in its action of recruiting and forming future practionners, by referring to the opportunities and threats of the external environment, identifying its own strong points and weaknesses.
The research methodology substantiated on quantity research, preceded by quality research (focus group type), aiming at obtaining information related to:
● Determining the degree of involvement of the management of the financial-accounting services company to provide additional professional qualification.
● Establishing the degree of collaboration of the financial-accounting services company with the professional organisations to provide permanent and additional professional qualification of the personnel recruited from the academic environment and who shall benefit from international acknowledgement, in the context of globalization.
● Determining the degree of the personnel specialised in providing financial-accounting services takes part in offering value for the client, focusing on keeping the clients, reinforcing their loyalty in order to achieve the mission of the company;
● Determining the causes related to the personnel fluctuations within the organisation, that determines the lack of competitive permanent personnel.
The research was elaborated on a sample of 150 companies specialised in supplying financial-accounting services and the data collection was made on the grounds of a questionnaire made up of 35 questions. The data processing, was made by means of the SPSS (Statistical Package for Social Sciences) system.
The aim of this article is to provide a clearer image related to the attitudes, conduct and opinions of the managers of the financial-accounting services companies related to their collaboration with the supplier of manpower in the field – the academic environment.

Keywords:

marketing audit, financial accounting services, accounting professional, professional.