Abstract:

The study was conducted to find out the parents’ perception on the De La Salle University-Dasmariñas services which are grouped as follows:
1. Academic instruction factor;
2. Quality of human ware (includes faculty, administration, staff support thru medical services, guidance and discipline);
3. Quality of hardware (dorm facilities, transportation, canteens, security services);
4. Expectations (graduates’ job placement).
Likewise, this study was conducted to echo out the perception to the University Officials for possible improvement and to share these observations with other sister La Salle Schools, thus possibly enhancing better educational management based on an actual review from the parents, the “clients” and major stakeholders of the school.
POLCA (Parents’ Organization of La Salle Cavite), the legitimate parents’ organization of DLSU-D, a tertiary university finds the study significant in being able to verbalize its concerns on the academic instruction factor, quality of human ware, quality of hardware and expectations on graduates’ job placement; for University officials’ awareness of the parents’ perception; consider the results of this study as eye openers for improvements and development of their services. Lastly, this study hoped to find answers to the perennial question of why the choice of DLSU-D for their children.
The findings revealed that the overall rating of the services of the university to the students is satisfactory. Breaking down the services into four groups such as academic instruction, quality of human ware, quality of hardware and expectations that highlight the graduates’ employability after graduation, the biggest number of parent respondents agreed on the perception that academic instruction factor ranked first, followed by expectations/graduates’ employability after graduation, second and quality of human ware and quality of hardware as the 3rd and 4th respectively.
Finally, the responses to the question on why the choice of DLSU-D as the school for their children, the parents gave out the following ranking: 1) high academic standards, 2)safety and security, 3)employability after graduation, 4)reasonable tuition fees 5) prestige/name/image and reputation.

Keywords:

Parents' Perception.