Abstract:

Digital Storytelling is the practice of using computer-based tools to tell stories. Digital stories usually contain some mixture of computer-based images, text, recorded audio narration, video clips and/or music. Furthermore in a more complex media environment of digital convergence and multi-broadcasted (television, web, mobile) these digital stories can be broadcast through different devices including not only computers but mobile phones and tablets. In this multi-screen environment transmedia digital storytelling can help to develop educational resources to be used through different media and languages that can enrich the learning experience. This paper analyzes the impact of new transmedia digital storytelling in education and, in particular, in subjects related to marketing management. This paper also shows the important role of the student as a co-creator of these learning materials and the benefits of getting much more involved in the learning process. Our research presents a theoretical framework for developing such materials to be used in learning resources such as case studies in brand management and destination marketing. The main results of the case studies identify the advantages of the adoption of technological resources for education to improve the learning process by means of integrating knowledge and skills through the use of transmedia storytelling.

Keywords:

Digital storytelling, technology in education, transmedia storytelling, prosumer.