Abstract:

Students at the university learn a lot of theory, but they don't experience it. They learn quickly and forget even more quickly.They do not apply it in the classroom and therefore when the problem is posed in real life they are not able to relate the problem to the theoretical solutions they have seen at university.
To illustrate this problem, we take into consideration the opening of a Shein shop in Madrid. Accordingly, this paper shows a comparison exercise between the fast learning and fast fashion formula.

With fast fashion, the big brands and the best designers make a considerable effort to create original, creative and appealing proposals. A few days later, these differential garments are practically cloned by fast fashion chains and marketed half way around the world at rock-bottom prices. In the long term, these original creators will no longer be interested in doing such painstaking work.

With fast learning, teachers do a lot of work, but then the effort of creating materials and preparing lessons is not compensated by what we want students to learn. In the end, students learn quickly and without intrinsic motivation. There is only the motivation to pass and that means that they study just a few days before the assessment tests and at the end the student quickly forgets what they have "learnt" in order to dedicate themselves to other subjects.

What a bout the temporality?
With fast fashion disposable image is predominant. If the clothes only last for seven wears, it means that the style is temporary and transient. It is therefore more difficult to develop one's own image and maintain it over time, because trends change at a dizzying pace.

With fast learning if the concepts learned are short-lived, it means that the learning is temporary and transitory (not reproductive, not deep learning). It is more difficult to develop a methodology that makes what students learn in a sustainable way over time.

What about the costs?
With fast fashion there is a higher overall cost. It is true that these clothes are bought at very cheap prices. But, we are buying a lot more clothes than before. If you crunch the numbers, you may find that you are spending considerably more now than in the previous approach. In addition, there are additional social and environmental costs that we all indirectly pay for.

With fast learning the cost is higher for both the learner and the teacher. The teacher works hard to develop materials for the learner to learn, but fails to define practices that allow the learner to experience the concepts. The student spends 4 months immersed in a subject, but in the end he/she quickly forgets what he/she learns. Learning to unlearn. It makes no sense and has a very high time cost.

Keywords:

Fast learning, fast fashion, university, sustainability.