D. Amo1, A. Valls1, M. Alier2, X. Canaleta1, F. García-Peñalvo3, D. Fonseca1, E. Redondo2

1La Salle, Universitat Ramon Llull (SPAIN)
2Universitat Politècnica de Catalunya (SPAIN)
3University of Salamanca (SPAIN)
Learning media such images, videos or audios has been increasing since the apparition of new pedagogical approaches as the learning model Flipped Classroom or other technological ones. The consumption, comprehension and utility of this learning media is crucial to students in order to learn the available concepts and success in their learning process. The easiness of video and audio registering, powered by the vast available media publication and sharing platforms, contrasts with the difficulty of analyzing their impact in the learning process. In this paper we have a businessification proposal for students and teachers benefits. Businessification is the idea of applying business rules to any no business context. Web analytics tools are mainly a business approach to enhance business incomes, but used as a student behavior tracking tool could improve their learning (academic analytics or learning analytics). The proposal consists of treating the learning media container, such as a Learning Management System (LMS), as a business website in order to track and comprehend students behaviour for learning media enhancing.

Web analytics tools used in business offers a perfect analytical framework to analyse learning media in any formal education. Web analytics can be understood as the measurement, collection, analysis and visualization of web data for visitors behaviour understanding and web experience optimizing. Thus, track URLs traffic of a website is the main aim of such tools. However, this website tracking technology can be used to track not only URLs but objects inside the URLs document. Images, videos and audios are the most common media used in websites. Web analytics can track its use and understand the behaviour of the visitors in the interaction with these media objects. Actions such as play, stop, rewind, forward or repeat video visualizations can be tracked with web analytics tools resulting in a profound comprehension of visitors behaviour. Currently the teaching-learning methods enhance the use of digital tools, tools for learning themselves properly or for learning other disciplines. The TPACK model is a framework that allows the technology to fit perfectly into this learning context. This framework plus the addition of business oriented web analytics tools ensures to learning media creators new enhancing ways in order to improve students learning.

The proposed analytical businessification could also been extended its application to other learning processes situations such as computational thinking or robotics to validate some TPACK oriented activities. Within the TPACK model, the use of didactic resources in computational thinking is based on the student’s greater autonomy in the learning process. The analysis of the evolution in the learning of computational thinking, understood as one more discipline of the school curriculum, is one of the fundamental ideas of this paper.

In the current educational context, the use of analytical tools such as analytical businessification can be of great help in favoring the best attention in the learning process of all students and to advise a more effective and meaningful learning. Given that computational thinking is acquiring great relevance in curriculums, this tool will be useful for its application in many of the educational stages.