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Appears in:
Pages: 5903-5906
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

FIRST YEAR OF THE DEGREE IN MARKETING AND MARKET RESEARCH: INTERNAL EVALUATION

E. Álvarez Verdejo1, S. González Aguilera2, R. Fernández Pascual1

1University of Granada (SPAIN)
2University of Jaén (SPAIN)
The new studies degree system started last year in the Faculty of Economics and Business of the University of Granada. Obviously it is necesary to know the preliminary results. The University of Granada has different Internal Commissions of Quality Guarantee; one of these is for Degree in Marketing and Market Research. This Commission is responsible to look for evidences of important items of the Degree and makes a sumary of evolution of the academic year. In this paper we present the items that the University of Granada considers more relevant based on the experiences of Internal Commissions of Quality Guarantee for last years.

The most important items to be considered in the Annual Inform involves teaching evaluation, structure teaching program, human resources, academic staff, laboratories, workshops, library, teaching-learning process and general results. This kind of studies results very useful for University, for academic staff, and for the government. Although the main inconveniences of these studies are to get the information, work properly with data, academic staff, services academic, surveys, etc.
@InProceedings{ALVAREZVERDEJO2012FIR,
author = {{\'{A}}lvarez Verdejo, E. and Gonz{\'{a}}lez Aguilera, S. and Fern{\'{a}}ndez Pascual, R.},
title = {FIRST YEAR OF THE DEGREE IN MARKETING AND MARKET RESEARCH: INTERNAL EVALUATION},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {5903-5906}}
TY - CONF
AU - E. Álvarez Verdejo AU - S. González Aguilera AU - R. Fernández Pascual
TI - FIRST YEAR OF THE DEGREE IN MARKETING AND MARKET RESEARCH: INTERNAL EVALUATION
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 5903
EP - 5906
ER -
E. Álvarez Verdejo, S. González Aguilera, R. Fernández Pascual (2012) FIRST YEAR OF THE DEGREE IN MARKETING AND MARKET RESEARCH: INTERNAL EVALUATION, INTED2012 Proceedings, pp. 5903-5906.
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