About this paper

Appears in:
Pages: 1931-1940
Publication year: 2009
ISBN: 978-84-612-7578-6
ISSN: 2340-1079

Conference name: 3rd International Technology, Education and Development Conference
Dates: 9-11 March, 2009
Location: Valencia, Spain

A MODEL OF STUDENT UNIVERSITY CHOICE

E. Álvarez-Verdejo1, M.M. Rueda-García2, J.F. Muñoz-Rosas1

1Departament of Quantitative Methods in Economics and Business. University of Granada (SPAIN)
2Departament of Statistics and O.R. University of Granada (SPAIN)
Education has very complex programmes and products. Also the role of the Institution is not just a simple matter of identifying and attributing value to producing activity. In fact, today it is very difficult to get students from the Universities. For this reason, it is very important to have a very good image, solid reputation and feedback with all stakeholders. In this paper, authors present a new model of student choice about the stakeholders who are involved in the process of the choice of University. This model presents different stakeholders. The most important agent is the role of the parents in this decision and the development of the student in the last four years in the secondary level. The model of student choice justifies why the role of the parents is important in this decision, but also it is important in student´s characteristic, external influences, and parents' influences. Furthermore, all stakeholders have interrelationships each other and each different level depend on the student, parents, and Universities implicated.
This model suggests that the student University choice is influenced by a set of variables of family background like parental education, the occupation, and others. Other set of variables of student´s characteristics such as the level of educational aspiration, high school performance and secondary school performance. Other set of variables are the external influences such as parents or close friends. Finally, the last set of variables are University efforts to communicate with students, such as words of mouth, communication, visits to campus, speech in the secondary school and the web page of the University.
This study is supported by secondary data and survey in the Faculty of Economics and Business in the University of Granada (SPAIN) to students in their first year of degree. The University of Granada has over 70.000 students from all nationalities and cultures, and the Faculty of Economics and Business has over 7300 students in last year.
@InProceedings{ALVAREZVERDEJO2009AMO,
author = {{\'{A}}lvarez-Verdejo, E. and Rueda-Garc{\'{i}}a, M.M. and Mu{\~n}oz-Rosas, J.F.},
title = {A MODEL OF STUDENT UNIVERSITY CHOICE },
series = {3rd International Technology, Education and Development Conference},
booktitle = {INTED2009 Proceedings},
isbn = {978-84-612-7578-6},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {9-11 March, 2009},
year = {2009},
pages = {1931-1940}}
TY - CONF
AU - E. Álvarez-Verdejo AU - M.M. Rueda-García AU - J.F. Muñoz-Rosas
TI - A MODEL OF STUDENT UNIVERSITY CHOICE
SN - 978-84-612-7578-6/2340-1079
PY - 2009
Y1 - 9-11 March, 2009
CI - Valencia, Spain
JO - 3rd International Technology, Education and Development Conference
JA - INTED2009 Proceedings
SP - 1931
EP - 1940
ER -
E. Álvarez-Verdejo, M.M. Rueda-García, J.F. Muñoz-Rosas (2009) A MODEL OF STUDENT UNIVERSITY CHOICE , INTED2009 Proceedings, pp. 1931-1940.
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