About this paper

Appears in:
Pages: 3760-3768
Publication year: 2012
ISBN: 978-84-616-0763-1
ISSN: 2340-1095

Conference name: 5th International Conference of Education, Research and Innovation
Dates: 19-21 November, 2012
Location: Madrid, Spain

DESIGN OF STRATEGIES FOR THE DEVELOPMENT OF GENERIC AND DISCIPLINARY COMPETENCES FOR AN UNDERGRADUATE GRAPHIC DESIGN PROGRAM BASED ON TUNING EDUCATIONAL STRUCTURES

D. Alvarez

Universidad Popular Autonoma del Estado de Puebla (MEXICO)
One of the most important projects to improve higher education is a project called "Tuning Educational Structures ". It offers a joint of descriptions of the competences that would be necessary to develop in major students in general but in specific ways in some areas of knowledge. However, there is not this kind of description in visual communication and graphic design areas. In order to implement a graphic design major program based on competences is necessary to define clearly what those specifics competences are according to the graduate profile.

To address this reflection is kept fixed the project Tuning Educational Structures in Latin America and Mexico, to provide education for competitions where they realize the concrete expression of the resources the individual is at stake when conducting an activity, and emphasizes the linkage of knowledge in relevant conditions, these skills are capitalized in the design process stages considering analytical, strategic and production
The objective of this research is to design strategies for the development of generic and disciplinary competences in the graphic design student in accordance with the redesign of the undergraduate program curriculum.

In addition to the university to which the program belongs, is based on a pedagogical model curriculum by competences and it is currently taken as a reference for the design, operation and evaluation of academic programs to meet the educational necessities in order to answer to the requirements that are presented at the institutional and professional changes and demands of the labor field today.
This way of working demands a change of perspective to establish the environment and learning conditions, so it is necessary to design the learning experiences considering the contexts of influence around the design problems. This strategies requires understanding of diversity, interdisciplinarity, and dialogue to form students as estrategist, productor and manager.
@InProceedings{ALVAREZ2012DES2,
author = {Alvarez, D.},
title = {DESIGN OF STRATEGIES FOR THE DEVELOPMENT OF GENERIC AND DISCIPLINARY COMPETENCES FOR AN UNDERGRADUATE GRAPHIC DESIGN PROGRAM BASED ON TUNING EDUCATIONAL STRUCTURES},
series = {5th International Conference of Education, Research and Innovation},
booktitle = {ICERI2012 Proceedings},
isbn = {978-84-616-0763-1},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {19-21 November, 2012},
year = {2012},
pages = {3760-3768}}
TY - CONF
AU - D. Alvarez
TI - DESIGN OF STRATEGIES FOR THE DEVELOPMENT OF GENERIC AND DISCIPLINARY COMPETENCES FOR AN UNDERGRADUATE GRAPHIC DESIGN PROGRAM BASED ON TUNING EDUCATIONAL STRUCTURES
SN - 978-84-616-0763-1/2340-1095
PY - 2012
Y1 - 19-21 November, 2012
CI - Madrid, Spain
JO - 5th International Conference of Education, Research and Innovation
JA - ICERI2012 Proceedings
SP - 3760
EP - 3768
ER -
D. Alvarez (2012) DESIGN OF STRATEGIES FOR THE DEVELOPMENT OF GENERIC AND DISCIPLINARY COMPETENCES FOR AN UNDERGRADUATE GRAPHIC DESIGN PROGRAM BASED ON TUNING EDUCATIONAL STRUCTURES, ICERI2012 Proceedings, pp. 3760-3768.
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